As a small business owner, you may be wondering what marketing method you should use to promote your business. Should you use SEO or PPC? What’s the difference between them? And which one is better for your business?
To answer these questions, let’s take a look at SEO and PPC marketing and compare them side by side.
Choosing Between SEO and PPC
There are two main types of marketing methods: SEO and PPC. Both have their own advantages and disadvantages, so it really depends on your business goals as to which one you should use.
Here’s a quick overview of each marketing method:
SEO: Search Engine Optimization is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). This is done by using keywords throughout your site, as well as other optimization techniques.
PPC: Pay-Per-Click marketing is a type of advertising where you pay a fee each time someone clicks on your ad. This can be done through Google Ads, Facebook Ads, or other advertising platforms.
The main advantage of PPC is that it’s a quick way to get traffic to your site. You can start seeing results from your campaigns almost immediately.
So, which marketing method should you use for your business? Let’s take a look at the pros and cons of each to help you decide.
Picking the Right Marketing Strategies
While SEO and PPC both have their own advantages, the best way to get results from your marketing efforts is to use both methods.
SEO takes time to see results. It can take months (or even years) to rank high in SERPs for your chosen keywords. And even then, there’s no guarantee that you’ll stay at the top.
PPC, on the other hand, can get you results much faster. You can start seeing traffic from your campaigns almost immediately.
But PPC is also a lot more expensive than SEO. The average cost-per-click (CPC) for Google Ads is $1.32, and it can be even higher for other advertising platforms.
So, if you want to get the best results from your marketing efforts, you should use both SEO and PPC. This way, you can get immediate results from your PPC campaigns while also working on long-term SEO efforts to get organic traffic from SERPs.